I went to morrisons and looked at the range of jams that they had, i noticed that a mostly all of them didn't have a focus on stock and they were all very complicated and had a lot going on around the whole label not many of them were simple and none used simple vector images.
This is a brief that was shown to me in the crib and i really like the colour choices that have been used and also the illustrations of the 3D images.
This is the kind of simplistic look i want to apply to my jams.
Looking inot different types of oranic jams, looking out for oranic bottles and packaging in general that has this kind of rustic look.
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