Creating the logo
My initial ideas was to create a logo for 2 homes and so i was thinking about a link or 2, a double circle
From this i started to look at adding more circles to see what it looked like
Because my idea changed to 3 homes i looked at having 3 circles and combining them together.
Looking at different typefaces
Gotham Bold
Gotham Bold Rounded
I think this is the best typeface because it is more friendly and not as corporate as the the non rounded one
After looking at the typefaces i came up with the slogan, 3 times as good, fitting in with there being 3 homes and it works well for advertisements.
Creating the illustrations
Because i want the brand to be playful and fun i am creating the illustrations using images of each major attraction that are minimal but playful and engaging.
I used the major curves and major shapes of each attraction so they are recognisable
I think each illustration represents the city really well and they all work together really well. Not only this but they fit nicely in with the rest of the brand, it is a style of illustration which i am really happy with and i will hopefully carry through to other briefs.
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