I have started to write down the flavours of the jams and there colours and then i also started to draw some initial sketches of the different fruits, i can then scan these in to create a vector, i have drawn them as a very simple version of the fruits
I then started to think about the 6 flavours and how i could apply this to a logo or symbol for the jams.
These are the fruits i have made, they are simple and are different to what is out there at the moment form what i found with my research.
Some of them do need changing i feel though like the raspberries look a bit like grapes on the top right, but i think they work a lot better bottom left.
These are my initial colours taken from each of the fruits and then i used the circles to create a type of logo.
Those colours above i felt weren't quite strong enough and so i created a range of other colours shown below that i feel work better together and are more striking.
Below is just the colours together and how they all work.
The colours and there fruits
These are the final fruits and there colours i think they work really well and are different to most other jams but also work really well with the type of product, being very playful bright and engaging. I think as a set they are strong and the individual colours work well alone but also as a set
These are now ready to be put onto the sleeves for the jars.
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