Although we haven't yet been given the brief from them we were given a company, job that isn't to appealing or is considered to be boring and we are to brand this to make it more appealing. The job i received was a retirement home.
A retirement home – sometimes called an old people's home, although this term can also refer to a nursing home – is a multi-residence housing facility intended for senior citizens. Typically each person or couple in the home has an apartment-style room or suite of rooms. Additional facilities are provided within the building. This can include facilities for meals, gatherings, recreation activities, and some form of health or hospice care. A place in a retirement home can be paid for on a rental basis, like an apartment, or can be bought in perpetuity on the same basis as a condominium.
A retirement home differs from a nursing home primarily in the level of medical care given. Retirement villages and retirement communities, unlike retirement homes, offer separate and autonomous homes for residents.
Retirement village – or retirement community is a housing complex designed for older adults who are generally able to care for themselves; however, assistance from home care agencies is allowed in some communities, and activities and socialization opportunities are often provided. There is no single definition of a retirement community, but some of the characteristics typically are: the community must be age-restricted or age-qualified, residents must be partially or fully retired, and the community offers shared services or amenities.
Additionally, there are different types of retirement communities older adults can choose from including:
- Independent living communities, which offer no personal care services.
- Congregate housing, which includes at least one shared meal per day with other residents.
- Mobile homes or RV's for active adults.
- Subsidized housing for lower income older adults.
- Leisure or lifestyle oriented communities or LORCs, which include various amenities.
- Continuing Care Retirement Communities, which are further defined below
An example of a retirement home branding
Cedars Village
The logo for this brand is very simple but also very corporate looking which is something that shouldn't be associated with a retirement home.
The villages in florida
Things that are wrong with retirement homes
Boring
Depressing
Rubbish food
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