Brief 6: OUGD603 DSM Branding Brief

Generating some ideas 

To start i thought of things that were bad about retirement homes 

• Boring 
• The look, old style 
• Bad food
• Depressing 
• No connection with community 
• Just left inside all day 
• Not taken out on trips 
• Doesn't have comfy furniture 

After identifying the things that were wrong with a retirement home i started to come up with some ideas such as: 

• Having better communication between the community and the retirement home (maybe having volunteers come in and help with the home) 
• Have the older people tell stories and speak to the younger generation 
• Twin 2 homes together, have 2 homes from different parts of the UK or even abroad that the homes swap or spend a few weeks in 
• Have a gourmet retirement home, so the food and everything about it is of a high standard 

The 2 ideas i like best are 

• Having homes that have a 'twin' so the people who are inside the homes can get out and visit other places around the world. 
• To have a gourmet retirement home where the food is of a really high standard, not only the food though, also the whole place and the ways in which everything is done, such as the service 

Selecting a Name 

Paired, Binary, dual, accompanying, binary, copied, corresponding, coupled, double, duplicating, geminate, joint, like, matched, matching, paired, parallel, same, second, bifold, identical, self, same, twofold, very, same 

The names i like here are Dual, Binary, Bifold, Twofold 

After looking into these names i came up with another idea of having the retirement home in 3 places and not 2, so the people of the home would have 3 places to go to across the world in different countries. I could then still use the names above but the number 3 meaning. SO ternary, third, triad, trichotomy, trilogy, trinity, trio, triplet, threefold for example. 

From this list the one i like is Threefold 

Having 3 places for the retirement home offers the people of the home a chance to visit places they may not have been before and at no extra cost and also someone who can help them get there and get around etc.