One concept i have thought of the help reinforce locally the importance of being stronger together was to have the posters representing things that as a whole would benefit everyone, such as adding up the economy of all the cities and representing this through the poster that would be placed around each city.
Research on the cities
We split up the responsibilities for each city to find out information on the economy of each city and how we could bring this together for the posters.
The economy
Leeds
In 2012, Leeds' GVA was £18.8bn ($33.2bn) accounting for 1.4% of UK GVA. It also accounts for 44% of the GVA of West Yorkshire, and 20% of the GVA of Yorkshire and Humber. Leeds is by far the largest centre of economic activity in the Yorkshire and Humber region: it is 80% higher than Sheffield's and 117% higher than Bradford's, for example. Compared with other major UK cities and conurbations, its GVA is exceeded only by London (comprising five NUTS 3 areas - £309.3bn), Greater Manchester South (£34.8bn) and Birmingham (£21.2bn)
Manchester
Manchester can only be analysed alongside neighbouring metropolitan boroughs within GM South, which tend to have high levels of economic coherence nevertheless; for example, Salford Central railway station is less than 150 meters (170 yards) away from the boundary of Manchester city centre whilst Salford itself has no identifiable city centre.[27]
In 2012, Greater Manchester South's GVA was £34.8bn ($61.5bn), accounting for 68.2% of the GVA of the Greater Manchester, 26.6% of the GVA of the North West and 2.5% of the GVA of the UK. Compared with other NUTS 3 areas in the UK, the economy of Greater Manchester South is exceeded only by London (comprising five NUTS 3 areas - £309.3bn), and annual GVA growth was 3.8% vs. the Core Cities average of 2%
Liverpool
In 2006, the city's GVA was £7,626 million, providing a per capita figure of £17,489, which was above the North West average.[3] After several decades of decline[citation needed], Liverpool's economy has seen somewhat of a revival since the mid-1990s, with its GVA increasing 71.8% between 1995 and 2006 and employment increasing 12% between 1998 and 2006.[3]
By sector, Liverpool's GVA is predominantly produced through service sector industries, with industry accounting for almost all of the rest.
GVA by sector between 1995 and 2003
Year Regional Gross Value Added Agriculture Industry Services
1995 4,394 3 950 3,440
2000 5,681 4 1,033 4,644
2003 6,595 6 953 5,636
The economy of Liverpool is beginning to recover from its long, post-World War II decline. Between 1995 and 2001 GVA per head grew at 6.3% annum. This compared with 5.8% for inner London and 5.7% for Bristol. The rate of job growth was 9.2% compared with a national average of 4.9% for the same period, 1998-2002. However, Liverpool is still comparatively deprived; a 2001 report by CACI showed that Liverpool still had four of the ten poorest postcode districts in the country,[9] and almost 30% of people aged 65 or over are without central heating
I looked up the economy of the 3 cities above, i found that Leeds had the biggest economy outside of London, meaning the biggest in the 'North. Thinking about this i started to think about what the other cities had to offer such as Hull where they are going to be awarded the City of Culture. Thinking about different things that each city could bring i then came up with a list of things that each city could provide.
Hull - Culture
Manchester - Education
Leeds - Finance
Liverpool - Lifestyle
Using these 4 things as a basis for the posters i think it will make it easier to create something because it gives us a platform to work with, they are all beneficial for each city and its something that they can all bring to each other.
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