Brief 2: OUGD603 Brief - Package a new range of organic Jams: Crit

A few of us had ac it on some work we had produced, i showed my Jam brief because i thought it was nearly done but not quite there and getting feedback on this would be a good idea to see if it could be developed a bit more. I took along the actual physical sleeve that i had completed just so i could show it in context. 




Feedback 

From this crit there as some very good feedback, to start i had made a stupid mistake, on the front of the jams i had spelt fruity wrong! So that was something i would change. Also another thing was that when the sleeve is put on the writing on the back is upside down, which doesn't really matter that much because when its taken off it can be turned around, but it is something to consider changing maybe.The next point and the best is that i have on the back recipes to make the jam the person has bought, so if they have this recipe why would they then buy the jam again, which is obviously important for any product to have a large amount of sales, so some suggestions were that maybe i could have random recipes on the back, but thinking about that i didn't think it would make sense having something random so i suggested that maybe i have recipes where the jam is used, such as using the strawberry jam to make a strawberry jam tart or something along these lines. Everyone then said this was a good idea and it would also allow there to be a very large amount of recipes that people could collect over time. Apart form this the comments on the look of the bottle were really good and positive, saying the aesthetic was really good and wasn't like anything that is out at the moment.